Vietnamese Agricultural Products Shine at Italy’s Macfrut 2024 Expo

“Over 1,200 exhibitors from 90 countries attended Italy’s Macfrut 2024, where Vietnamese tropical fruits gained global attention.”

Macfrut 2024: Vietnam’s Grand Stage in Italy

The Vietnamese agricultural products sector took the international spotlight at the 42nd Macfrut Fruit & Veg Professional Show — widely regarded as the leading international agricultural fair Italy hosts. Organized from May 6 to 8, 2024 in Rimini, Emilia-Romagna region, northern Italy, this event featured more than 1,400 exhibitors with a substantial global presence.
Our Vietnamese booth, operated by the Vietnamese Embassy in Italy (ROME), stood out, presenting a vibrant array of premium agricultural products directly to a discerning Italian and international audience. The importance of participation in this fruit and veg exhibition Italy cannot be overstated: it offers unique access, connection, and hands-on marketing to the European market, directly engaging importers and exporters agricultural products and end-consumers alike.

For Vietnamese agribusinesses, this was more than a trade show — it was a pivotal stage for advancing fruit, vegetable, and agricultural innovation, capturing rising healthy food trends Europe, and demonstrating why the country is fast becoming a force in the global food supply chain.

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Vietnamese Agricultural Products: Exported Diversity and Strength

Vietnam’s agricultural economy is built around a remarkable variety of fruits, spices, nuts, teas, and more. The display at Macfrut 2024 exemplified this strength, emphasizing both diversity and marketability. Our booth attracted ten leading domestic companies, including Hibiso (showcasing perilla tea) and Hikari Đà Lạt (presenting a variety of fruits) — each contributing its own unique assortment to the expo.

• Tropical fruits in Italian market: Dragon fruit, mango, lychee, and more are sought after for their vibrant flavor and proven health benefits.
• Spices & condiments: Black pepper, ginger, turmeric — renowned for both taste and nutrition.
• Nuts: Macadamia, cashew, and peanuts with high export potential.
• Teas & infusions: Hibiso’s perilla tea and other herbal teas — tying into global trends toward natural, antioxidant-rich beverages.
• Mushrooms and dried produce: Shiitake mushrooms (immune support), edible fungi, and dried fruit snacks.

By directly showcasing Vietnamese produce and processed foods to buyers and business leaders at this professional show, we demonstrated the broad export readiness and reliability of Vietnam’s agricultural sector.

Showcasing at the Fruit and Veg Exhibition Italy: Key Highlights

Macfrut offered ample opportunity for networking for agribusinesses, access to real-world industry trend events, and direct marketing of Vietnamese farm output.
Ambassador Dương Hải Hưng (of Rome) personally met with both importers and exporters agricultural products, farm machinery manufacturers, and support agencies such as the Italian Agency for Development Cooperation. Discussions led the way toward valuable programmes for further development of Vietnam’s agribusinesses and capacity-building efforts.

• Thematic seminars and industry trend events: Over 100 presentations, with a prominent section dedicated to healthy food and sustainable agriculture.
• Networking spaces: Vietnam’s booth was a hotbed for networking with Italian and global buyers, supply chain managers, and agricultural distributors.
• On-site marketing: Vietnamese producers took part in live tastings, one-on-one discussions, and collaborative display events, gaining invaluable market feedback in real-time.

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“Vietnam showcased more than 20 unique agricultural products, highlighting healthy food trends at Macfrut 2024 Expo in Italy.”

Vietnamese Produce Showcase Italy: Expo Table Overview

For a quick overview of Vietnam’s excellence at Macfrut 2024, here’s a comprehensive summary table — capturing the heart of the country’s produce showcase Italy, and also providing actionable information for buyers, importers, and trade strategists pursuing new opportunities in the Italian and greater European market.

Note: Export volumes and trends are estimates based on Vietnam’s 2023-2024 export data and insights drawn from event participation.

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Networking for Agribusinesses: Connecting Importers, Exporters, and Producers

The Macfrut show was a dynamo for global networking for agribusinesses. Here, importers and exporters of agricultural products sourced new partners, discovered new varieties, and exchanged critical market intelligence. Ambassador Hưng played a central role, advocating for Vietnamese produce and facilitating commerce between Vietnamese and Italian firms — spanning everything from tropical fruits to cutting-edge food processing technologies.

• Engaged with high-tech agricultural machinery manufacturers to evaluate opportunities for productivity improvement in Vietnam.
• Met with executives from UNITEC Group, opening dialogue for technological upgrades in Vietnamese fruit sorting and grading.
• Expanded conversations with the Italian Agency for Development Cooperation to uncover support avenues for advancing Vietnamese agribusinesses in sustainability, standards, and export-readiness.

Such face-to-face meetings spark both business deals and long-term market expansion — a strategic stancetaken by successful producers and exporters in this competitive landscape.

Healthy Food Trends Europe: Consumer Shifts & Tropical Fruit Appeal

The European and especially Italian consumers have evolved, increasingly seeking healthy food choices that deliver both flavor and functional value. This progression is echoed in the surge in demand for tropical fruits in Italian market and functional foods such as ginger, turmeric, and dried fruit snacks.

• Rising demand for clean-label products: The shift to foods that are minimally processed and naturally nutritious is mainstream in EU retail and food service channels.
• Exotic and new flavors: Vietnamese agricultural products offer the variety and uniqueness sought by trendsetting consumers and gourmet chefs.
• Focus on wellness and immunity: Mango, lychee, dragon fruit, ginger, and shiitake mushrooms are championed for their antioxidant, anti-inflammatory, and gut-supporting properties.
• Traceability and sustainability: European buyers are increasingly insisting on proof of product origin, ethical sourcing, and carbon stewardship—areas where Vietnamese exporters can gain a competitive edge with innovative technology.

This intersection of industry shifts, consumer education, and healthy food trends Europe was front-and-center at Macfrut 2024, as our booth’s visitor traffic, buyer engagement, and media coverage made clear.

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Innovation in Vietnamese Agribusiness: Farmonaut’s Tech Edge

To meet the growing global demand and standards, Vietnamese agribusinesses are rapidly upgrading their practices and tools. This is where advanced agricultural technology — and platforms like Farmonaut — become crucial for progress.

• Satellite-backed precision agriculture: Farmonaut’s large-scale farm management app utilizes satellite imagery to deliver real-time crop insights, helping Vietnamese farmers optimize irrigation, fertilizer use, and save on input costs.
• AI advisory for farm decision-making: The Jeevn AI Advisory System analyzes weather, soil, and crop health data for actionable advice, driving yield improvements and resilience even under uncertain conditions.
• Blockchain for transparent product origins: Farmonaut’s Product Traceability tool lets exporters and buyers verify every stage of a shipment from the Vietnamese farm to European shelves, making compliance and brand trust far easier.
• Resource and fleet management: Tools for fleet logistics and vehicle monitoring empower large Vietnamese farms to optimize harvests and transportation — minimizing losses and reducing costs for exporters to Italy and beyond.
• Carbon footprinting and sustainability: Carbon Footprinting with Farmonaut offers detailed emissions tracking, helping agribusinesses meet stringent European climate guidelines and win the business of eco-conscious consumers.
• Climate-resilient, sustainable farm support: Farmers can access crop plantation and advisory (link) allowing them to make climate-smart, sustainable choices for long-term export success.

Farmonaut Tools for Modern Agriculture: Precision, Transparency, & Sustainability

Let’s take a deeper look at how Vietnamese producers, exporters, retailers, and government agencies can utilize Farmonaut’s full suite of digital services:

• Wide accessibility: Farmonaut’s android, iOS, web/browser apps, and API integration put cutting-edge farm management within reach of small farmers and giant plantations alike.
• Real-time monitoring and alerts: From detecting irrigation needs to identifying pest outbreaks, Farmonaut’s multispectral imaging ensures faster, more accurate farm interventions, saving time and money while boosting productivity.
• Scalable subscriptions: Whether monitoring a few hectares or vast estates, Farmonaut adapts to business needs, supporting both individual farmers and large-scale enterprises.
• Strong security and compliance: Blockchain integration meets the traceability and supply chain security needs for European export, a must for importers and exporters of agricultural products in the Italian and EU market.
• Improved financing and insurance: Farmonaut’s crop loan and insurance solution reduces fraud risks and facilitates access to vital working capital for Vietnamese farmers pursuing export growth.
• Resource optimization: In addition to crop health, Farmonaut’s API offers crop, weather, and soil data through direct integration — fostering innovations in productivity, automation, and risk management across third-party agri-tech solutions and research.
  
  For API developer reference, consult the API developer documentation here.

This holistic, digital-first approach has never been more critical for Vietnam’s positioning in the international agricultural marketplace, with buyers and consumers placing new emphasis on transparency, traceability, and sustainable sourcing.

Getting Started with Farmonaut Apps & API

To help every stakeholder — from Vietnamese smallholder to European food retailer — Farmonaut is easily accessible via a variety of platforms:

1. Access the Farmonaut platform through our web app by clicking the button above, providing instant insight and management of growing operations.
2. Download the Android or iOS app for on-the-go farm monitoring and AI-based advisory in Vietnamese, English, and other languages.
3. Integrate Farmonaut’s satellite and weather data API into your corporate or research systems for advanced analytics and monitoring.
4. Flexible Farmonaut subscription options let you pay only for what you need, from small farms to enterprise agribusinesses — see below for pricing.

Our commitment: making precision agriculture affordable and accessible to all — from Vietnam’s countryside to global food supply chains.
Try Farmonaut today for precise crop monitoring, transparent product traceability, and a sustainable future in agricultural exports.

Frequently Asked Questions (FAQ)

What are the top Vietnamese agricultural products featured at Italy’s Macfrut 2024 Expo?

• Dragon fruit, mango, lychee, coffee, cashew, shiitake mushrooms, black pepper, ginger, turmeric, pineapple, lime, avocado, and herbal teas such as perilla tea were among the highlights.

What was the purpose of Vietnam’s participation at the Macfrut show in Rimini, Emilia-Romagna?

• To directly introduce a wide assortment of agricultural products to Italian and international buyers, stimulate trade, capture new market trends, and build relationships with agribusiness professionals, importers, and technology providers.

How is Farmonaut helping Vietnamese agribusinesses advance in the global market?

• By providing real-time, satellite-driven precision farming solutions, traceability, resource management, AI-based advisory, and compliance tools needed for international export success.

Does Farmonaut sell agricultural products or machinery?

• No. Farmonaut is a technology provider — it does not manufacture or sell farm inputs, produce, machinery, or act as a regulatory body. Instead, it delivers advanced farm management and monitoring tools for end-users.

What support is available for Vietnamese exporters wanting to meet European buyer requirements?

• Farmonaut supports compliance through supply chain transparency, carbon monitoring, and blockchain-enabled traceability, helping Vietnamese businesses meet evolving European standards for quality and origin verification.

How can agribusinesses of all sizes use Farmonaut?

• The platform is scalable — suitable for individual smallholders, cooperatives, corporate plantations, and government projects — accessible via web, mobile apps, or API integration.

Farmonaut Subscription Options

Whether you’re a Vietnamese farmer exporting to Italy or a global agribusiness wanting to innovate in farm monitoring, Farmonaut’s pricing plans are designed to keep advanced technology accessible and affordable for all scales of agriculture.

Conclusion: The Future of Vietnamese Agricultural Products in Italy

Our participation in the Macfrut Fruit & Veg Professional Show in Rimini, Emilia-Romagna, is a testament to the world-class quality, competitiveness, and ingenuity of Vietnamese agricultural products. With the collaborative display of more than 20 unique items — from luscious tropical fruits to functional herbal teas and nuts — Vietnam is set to not just keep pace, but lead, in healthy food trends Europe and global produce innovation.

The combination of agribusiness networking, real-time market insights, and advance technologies like Farmonaut’s satellite-backed platforms paves the way for a new era of transparency, productivity, and responsible growth in the agricultural sector. As Vietnamese producers advance their digital and sustainable footprint, opportunities in the Italian, European, and world markets have never been brighter.

Let us embrace technology, collaboration, and best practices to take Vietnamese produce to the next level — for our consumers, for our planet, and for the future of food.

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Join Farmonaut today and experience next-generation agricultural monitoring and management.
Questions? Visit our contact page or explore the Farmonaut blog for more agri-innovation news!